Pantone 448C is officially the world’s ugliest colour

color wheel of colored pencils

A team of experts spent three months trying to determine the world’s ugliest colour. And, after detailed research into which colours generated the most negative reactions among the general public, the dubious honour goes to Pantone 448C, also known as opaque couché – a sludgy brown colour that was alternately described by respondents as ‘tar’, … Read more

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